The Wine Scholar Guild Names Preston Mohr as Managing Director

The Wine Scholar Guild (WSG) has appointed Preston Mohr as its first-ever Managing Director, marking a significant expansion in its operations. With the rise of online learning and the evolving appreciation of wine, this new appointment seeks to position the organization for future success.

Preston Mohr, who joined WSG in late 2021 as the Sales & Marketing Director, brings a wealth of experience to his new role. Born and raised in Minneapolis, Mohr has been living in Paris for the past 18 years. With a background in art history and global hospitality management, Mohr’s expertise has already been recognized through his Level 4 Diploma from WSET and the Wine Scholar Guild Champagne Masters.

Under the guidance of Mohr and Academic Advisor Andrew Jefford, WSG has experienced significant growth in recent years. The team has expanded from 14 to 19 full-time employees and benefits from the collaboration of over 150 contributors.

In Mohr’s own words, he expressed his optimism for the future of WSG. He highlighted the organization’s ability to adapt and respond to market demands as one of its key strengths. With the global shift towards online education, Mohr emphasized that WSG was already well-prepared as pioneers in this field.

Furthermore, Mohr acknowledged the changing landscape of wine appreciation. He emphasized the importance of quality, authenticity, and the stories behind the labels. According to him, wine enthusiasts now understand that wine is about the people and places behind the bottles, transcending simple categorizations and focusing on unique and genuine experiences.

With Mohr at the helm, WSG aims to continue being the go-to source for wine knowledge. The organization invites students to join a movement that champions authentic wines through their premier online, in-person, and study abroad programs.

In addition to the appointment of Mohr, WSG has strengthened its leadership team with the inclusion of Justin Martindale MW as the new Membership & Community Manager and Courtney Carroll as the Sales & Marketing Director. Martindale, a recent Master of Wine, brings expertise from the Lothian Wine School in Edinburgh, while Carroll’s experience in product development and marketing in the wine and spirits industry adds valuable insight.

Overall, the appointment of Preston Mohr as Managing Director marks an exciting chapter for the Wine Scholar Guild as it continues to shape the future of wine education and appreciation.

FAQ:
1. Who is Preston Mohr?
Preston Mohr is the newly appointed Managing Director of the Wine Scholar Guild (WSG). He joined WSG in 2021 as the Sales & Marketing Director and brings a wealth of experience to his new role.

2. What is the Wine Scholar Guild?
The Wine Scholar Guild is an organization that provides wine education and training programs. They offer online, in-person, and study abroad programs to help students learn about and appreciate wine.

3. What has been the recent growth of WSG?
Under the guidance of Preston Mohr and Academic Advisor Andrew Jefford, WSG has experienced significant growth in recent years. The team has expanded from 14 to 19 full-time employees and benefits from the collaboration of over 150 contributors.

4. What are the key strengths of WSG?
According to Preston Mohr, one of WSG’s key strengths is its ability to adapt and respond to market demands. They were already well-prepared for the global shift towards online education, making them pioneers in this field.

5. What is the focus of wine appreciation according to Mohr?
Mohr emphasizes the importance of quality, authenticity, and the stories behind the labels in wine appreciation. He believes that wine is about the people and places behind the bottles, focusing on unique and genuine experiences.

Key Terms:
– Wine Scholar Guild (WSG): An organization that provides wine education and training programs.
– Managing Director: The person responsible for overseeing and managing the operations of an organization.
– Sales & Marketing Director: A role in charge of sales and marketing strategies and activities for a company.
– WSET: Stands for Wine & Spirit Education Trust, a globally recognized organization that provides wine, spirits, and sake qualifications.
– Champagne Masters: A program offered by the Wine Scholar Guild focusing on the study of Champagne.

Suggested Related Links:
Wine Scholar Guild Website