Vampire Vengeance: The Bloody Battle Over Dracula Wine

In a surprising turn of events, the iconic vampire Dracula finds himself at the center of a lawsuit over wine labels. Wine entrepreneur Michael Machat, founder of Vampire Family Brands (VFB), has taken legal action against Australia’s Treasury Wine Estates (TWE) for their Dracula-themed wine.

Machat, who established VFB in 1988, owns a portfolio of wine labels including Vampire Vineyards, Trueblood, and Fangria Sangria. His collection features products such as vampire capes and two Dracula wines: Dracula brut sparkling rosé and Dracula Napa Valley Carneros Pinot Noir.

TWE, which owns popular wine brands like Penfolds and 19 Crimes, released a limited-edition wine called Dracula Red Blend under their 19 Crimes label. This collaboration with Universal Pictures’ Universal Monsters brand adorned the bottle with a glow-in-the-dark face of the infamous Transylvanian vampire.

Fueled by his expertise in trademark and wine law, Machat filed a complaint against TWE, alleging that the Dracula wine may cause confusion among consumers. He argues that improper use of his mark could weaken the Vampire Family Brands’ reputation and potentially lead to a loss of trademark rights.

The lawsuit demands compensation of at least $15 for each bottle of 19 Crimes Dracula sold to off-premise businesses and $36 for each bottle sold to on-premise businesses. In addition, Machat seeks three times TWE’s profits from the wine.

However, TWE has responded cautiously, stating that they respect the intellectual property rights of others and emphasizing the integrity of their brands. They declined to comment further on the ongoing case.

This is not Machat’s first foray into trademark disputes. In the past, he has filed lawsuits against various establishments, including Dracula’s Legacy bar, Yard House restaurant chain, and Hot Topic retailer. While some cases were settled, others were dismissed. Machat remains determined to protect his trademark rights.

As the lawsuit unfolds, the battle over Dracula wine serves as a reminder of the complex and evolving landscape of intellectual property rights in the wine industry. Only time will tell the fate of these blood-soaked bottles and the legends they represent.

FAQ Section:

1. Who is involved in the lawsuit over wine labels?

Wine entrepreneur Michael Machat, founder of Vampire Family Brands (VFB), has taken legal action against Australia’s Treasury Wine Estates (TWE).

2. What are some of the wine labels owned by Vampire Family Brands?

Vampire Family Brands owns a portfolio of wine labels including Vampire Vineyards, Trueblood, and Fangria Sangria.

3. What is the Dracula-themed wine released by TWE?

TWE released a limited-edition wine called Dracula Red Blend under their 19 Crimes label.

4. What is Michael Machat’s complaint against TWE?

Machat alleges that TWE’s Dracula wine may cause confusion among consumers and weaken the reputation of Vampire Family Brands, potentially leading to a loss of trademark rights.

5. What does Machat demand as compensation in the lawsuit?

Machat seeks compensation of at least $15 for each bottle of 19 Crimes Dracula sold to off-premise businesses and $36 for each bottle sold to on-premise businesses. He also seeks three times TWE’s profits from the wine.

6. How has TWE responded to the lawsuit?

TWE has stated that they respect the intellectual property rights of others and have emphasized the integrity of their brands. They have not provided further comment on the ongoing case.

Definitions:

1. Vampire Family Brands (VFB) – Wine entrepreneur Michael Machat’s company that owns a portfolio of wine labels, including Vampire Vineyards, Trueblood, and Fangria Sangria.

2. Treasury Wine Estates (TWE) – An Australian company that owns popular wine brands like Penfolds and 19 Crimes.

3. Trademark – A recognizable sign, design, or expression that identifies products or services of a particular source and distinguishes them from those of others.

4. Glow-in-the-dark – Refers to materials that emit visible light after being exposed to light sources and then placed in darkness.

5. Intellectual Property – Creations of the mind, such as inventions, literary and artistic works, designs, symbols, and names used in commerce, which are protected by law.

Suggested Related Links:

Vampire Family Brands Official Website

19 Crimes Official Website