Calistoga, CALIF—In a major development, eCELLAR, the pioneering Direct-to-Consumer (DtC) sales and customer management platform for wineries, has appointed Tracy McArdle as its Chief Operating Officer. McArdle, a renowned executive in the Napa Valley wine industry, will be responsible for overseeing eCELLAR’s operations, marketing, and customer service, marking a significant milestone for the company.
eCELLAR’s decision to establish the COO position comes as a result of its recent growth and expansions within the industry. Recognized as the longest-standing DtC and Customer Management platform in the wine sector, eCELLAR was founded by owner Paul Thienes in 1999.
Thienes expressed his excitement about McArdle joining the team, stating, “We are thrilled to have someone as accomplished as Tracy on board at eCELLAR. Her extensive experience in leading multiple wine brands provides invaluable insight into our clients’ work, challenges, and the specific needs they face within the DtC wine sales landscape.”
Prior to joining eCELLAR, McArdle held the position of General Manager at the Yountville-based Good Life Wine Collective, where she seamlessly managed the operations of Jessup Cellars and Handwritten Wines. With her strong background in the financial industry working as an Assistant Vice President and Senior Business Analyst for Risk Infrastructure/Credit Risk at Lasalle Bank in Chicago, McArdle brings a diverse skill set to her new role. Additionally, she is a former Division 1 golfer at the University of Central Florida and an active member of the Yountville Chamber of Commerce Board of Directors.
McArdle shared her enthusiasm regarding the opportunity to lead a respected Napa Valley-based company like eCELLAR, saying, “The eCELLAR platform enabled the Good Life Wine Collective to surpass expectations in the highly competitive Napa Valley hospitality industry. I am excited to direct a company with a 25-year reputation for innovation and help our clients achieve success.”
eCELLAR, established in 1999, remains at the forefront of the wine industry as a leading DtC and Customer Management platform. Offering an all-in-one, web-based system accessible on any device, eCELLAR provides wineries with comprehensive tools including POS, Wine Club & eCommerce, email campaigns, multi-location inventory management, reservations, and reporting. To learn more about eCELLAR, visit their website at ecellar1.com.
Q: Who has been appointed as the Chief Operating Officer of eCELLAR?
A: Tracy McArdle has been appointed as the Chief Operating Officer of eCELLAR.
Q: What is eCELLAR?
A: eCELLAR is a Direct-to-Consumer (DtC) sales and customer management platform for wineries.
Q: When was eCELLAR founded?
A: eCELLAR was founded in 1999 by Paul Thienes.
Q: What will Tracy McArdle be responsible for as the COO?
A: Tracy McArdle will be responsible for overseeing eCELLAR’s operations, marketing, and customer service.
Q: What was Tracy McArdle’s previous role?
A: Tracy McArdle was the General Manager at the Yountville-based Good Life Wine Collective.
Q: What kind of experience does Tracy McArdle bring to her new role?
A: Tracy McArdle has extensive experience in leading multiple wine brands and also has a strong background in the financial industry.
– Direct-to-Consumer (DtC): Refers to sales and marketing strategies that bypass traditional retail channels, allowing producers to sell directly to consumers.
– Customer Management platform: A software or platform that helps businesses manage their interactions and relationships with customers.
– Napa Valley: A renowned wine-growing region in California, known for producing high-quality wines.
Suggested related links:
– ecellar1.com (official website of eCELLAR)